I live on the border in south Texas and one of the major topics for the past few years has been the border fence.  So I found the following article from chron.com (the Houston Chronicle) very interesting..

People for the Ethical Treatment of Animals plans today to announce an unusual marketing pitch to the U.S. government: Rent us space on the fence for billboards warning illegal border crossers there is more to fear than the Border Patrol.

The billboards, in English and Spanish, would offer the caution: "If the Border Patrol Doesn't Get You, the Chicken and Burgers Will — Go Vegan."

"We think that Mexicans and other immigrants should be warned if they cross into the U.S. they are putting their health at risk by leaving behind a healthier, staple diet of corn tortillas, beans, rice, fruits and vegetables," said Lindsay Rajt, assistant manager of PETA's vegan campaigns.

I find this very interesting.  Most Hispanics living in my community are overweight if not considered obese due to the fact that their staple diet is not corn tortillas, but flour tortillas made with lard.  The amount of vegetables they consume is minimal.  So for PETA to think they could scare illegal immigrants risking life and limb from crossing the border for fear of the average (noxious) American diets is laughable.  good free publicity...